3 Ways to Track KPIs for Instagram that Go Beyond Numbers
You monitor your insights, but do you ever question the why behind them changing?
Whether you're looking to track your own personal progress or using it to track the efficacy of someone you're outsourcing, it is key to not only monitor KPIs, but question that why behind the changes.
1. Reach
The total number of people who have seen your content.
Are you, on average, increasing over time?
As your reach increases, are you seeing an increase in visibility to your ideal clients?
2. Impressions
The number of times your content has been displayed on a screen
Are you, on average, increasing over time?
Compare a post with high impressions to a post with low impressions. What are the differences?
3. Engagement Rate
It is considered engagement whenever a person interacts with your content, whether it be a like, comment, save, etc.
How do you calculate your engagement rate? Interactions / Reach x 100
Are you, on average, increasing over time?
Compare a post with high engagement to a post with low engagement. What are the differences?
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